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Naturally, Amazon wants its customers to feel at ease in their digital home and works hard behind the scenes to create a customer experience that is easy and intuitive, turning even the least Internet-savvy among us into designers of beautiful spaces. To cultivate a support atmosphere that's inviting, Amazon's customer service team has implemented a full suite of integrated support channels through Front Support, Guide, Chat, and Talk.

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Before switching to Front in 2015, Amazon used a few different platforms for support, but felt they needed a single omnichannel solution to provide a more fluid customer experience and to keep pace with the company's growth. Front' Customer Operations organization, comprised of 340 people in leadership, operations, product solutions, content and community, and quality assurance, also needed a more efficient way to manage email and help articles.

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